Slacktivist or online activist?

Now, chances are you’ve already seen the infographic below on Mashable, and I don’t intend to do a copy-pasta job on their content. What I will do is borrow some insight from one of my colleagues, Jo Hobbs, and ask – Is “slacktivism” really an appropriate term, or is “clicktivism” more accurate?

Slacktivism suggests a lack of engagement and a lack of real-world action, but, as is made clear by the stats in the infographic beneath, this isn’t necessarily true of online activists. These figures/stats suggest that there is a great deal of value to be had from an audience of online activists, and that the passive term “Slacktivists” simply will not do – These people are active and passionate, they are “Clicktivists”.