Slacktivist or online activist?

Now, chances are you’ve already seen the infographic below on Mashable, and I don’t intend to do a copy-pasta job on their content. What I will do is borrow some insight from one of my colleagues, Jo Hobbs, and ask – Is “slacktivism” really an appropriate term, or is “clicktivism” more accurate?

Slacktivism suggests a lack of engagement and a lack of real-world action, but, as is made clear by the stats in the infographic beneath, this isn’t necessarily true of online activists. These figures/stats suggest that there is a great deal of value to be had from an audience of online activists, and that the passive term “Slacktivists” simply will not do – These people are active and passionate, they are “Clicktivists”.

Decision Engines - The Impact of Online Research

Is your website up to scratch?

It had better be. Check out this infographic from Sortable.com:

• 87% of people research products online
• 72% of people abandon a website for a competitor to do more research...

Infographic borrowed from Sortable (Great infograph, but does contain some sales fluff):

Some Infographic Fun

I'm on the look-out for great data visualisation tools - I love data and clever data visualisations but my modest Photoshop skills don't really cut it when it comes to turning interesting data in to engaging data-visualisations.

My first port-of-call is Visual.ly - A tool that automatically creates infographics based on your social media presence. They say:

"Visualizations are powerful, but they’ve required time and hard work to create -- until now. You no longer need expensive software, extensive design skills, or number crunching ability. We’re building a tool that will allow everyone to quickly and easily create professional quality designs with their own data. And when you’re ready to show your work to the world, publish it on your Visual.ly profile, your own personal showcase."

The infographic below represents my Twitter presence. Clearly some of the data has not been pulled in properly, and that's a shame, but for a free tool that takes a few moments to create an infographic, it ain't half bad.