Channel 4's Prometheus trailer, heralded as a world first and broadcast during Homeland on 29th April, generated some interesting figures (The Homeland episode of 29th April had 2.87 million viewers).
3 minute-long trailer
40 seconds of viewers' tweets displayed during the following ad-break
4,000 hashtagged tweets
15,000,000 potential hashtag reach
1 Ofcom investigation
Missed the trailer? Watch it below
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